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SUV Dominance: Mahindra is well-known for its rugged and powerful SUVs like the Scorpio, Thar, and XUV700. These models are especially popular in rural and semi-urban areas.
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Made in India: Mahindra is an Indian automotive giant, known for producing vehicles tailored to Indian road conditions and consumer needs.
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Electric Mobility Push: Through its subsidiary Mahindra Electric, the company is investing in EVs, including models like the eVerito and future plans for electric SUVs.
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Strong Off-Road Capabilities: Vehicles like the Thar are built for off-roading, attracting adventure seekers and enthusiasts.
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Global Presence: Mahindra exports its vehicles to various countries and has stakes in global auto ventures, including past ownership of SsangYong and collaboration with Ford.
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Value for Money: Mahindra cars are generally affordable, offering a solid mix of features, safety, and performance for their price.
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Focus on Safety & Tech: Recent models like the XUV700 come loaded with ADAS (Advanced Driver Assistance Systems), a panoramic sunroof, and 5-star Global NCAP safety ratings.